| Marketing Agility The wireless phone industry is faced with ever changing market demands. However, our client had another dilemma. Their storefront is located at a mall entrance where too many potential customers were rushing by without giving them a second look. Their static point of purchase displays seemed to have little effect. The wireless business is fiercely competitive. How do they stay one step ahead of their competition? We suggested that our client install a large flat panel video display at the entrance of their storefront. Then, we developed custom video content that is dynamic, eye-catching and entertaining in order to draw public interest and enhance brand awareness. Using their market data, we periodically updated the video content to reflect changing marketing trends and pinpoint consumer buying habits. |
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Click here to see a portion of the promotional video that we developed for this client.
Quicktime format: 16mb |
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