Advertising in the public space provides no practical way to measure effectiveness. You can track the number of people that walk by your ad placed in a crowded shopping mall but how many of them actually absorb the message?
We Have a Quick Solution
A Quick Response code (QR code or QR tag) is a high density barcode-like image that we embed with information and add to your marketing message. In order to get the information in the code, your customer has to scan it with their smart phone. You decide what happens next.
We can generate a QR code to engage consumers, increase traffic to your web site, establish a new business relationship and provide you with reliable marketing analytics. Digital display networks are programmable so your ad placement and the quick response code could be targeted to a specific location or time of day.
PALO ALTO, CA--(Marketwire - March 27, 2012) - PARC, a Xerox company, today launched the Emerging Network Consortium (ENC), an initiative formed to advance the development of the next-generation Internet based on Content-Centric Networking (CCN).
"The Internet has gone from a communications channel to a media distribution channel, which has provided new and exciting opportunities," said Stephen Hoover, CEO, PARC. "The development of CCN will improve the Internet experience as people, equipped with several types of devices from smart phones to PCs to tablets, continue to share more and more content like videos, music, and photos. From business executives wanting to market products and services, to grandparents wanting to see the video of their grand kids playing soccer, CCN will improve these experiences. The formation of the ENC has the potential to help create significant, new opportunities."